The Power Houdi is made with the exceptional Power Stretch Pro™ from Polartec, for a soft and comfortable feel with maximum durability. New colors, including hazel, sand dune, post-it yellow and deep red have been added to current favorites The Dunfri, Moonwalk, Shelter Anorak, Lana Jacket, and Rollercoaster garment collections.Ĭompleting the Fall 2022 collection are two of Houdini’s staple pieces, the Power Houdi and Mono Air Houdi. Specifically, the Fall 2022 line includes merino wool base layers, jackets and performance layers, all designed with movement and durability. These high performance, circular garments are odor-resistant, lightweight and highly breathable. It highlights the Alto, Desoli and Lana product families, upgraded beloved collections adding new silhouettes and colors made with all natural materials and no synthetic mixes. The “Forward to Nature Campaign” featuring The New Naturals, is an online marketing campaign launching Fall 2022.
Houdini is designing products that are used 100 times more than the average garment. The average Power Houdi is used 1,287 times. After that, they are often left unused or discarded. On average, garments are worn 7-10 times in the western world (source: The Ellen MacArthur Foundation). By creating garments meant to last, consumers lower the emissions and waste byproducts of their clothing while using premier items.” It’s a minimalist approach to products that have longevity both in quality and fashion. “Houdini’s Essentials line solves all modern wardrobe challenges, with durable timeless style, from everyday use to adventures in the outdoor elements. “We are the perfect antidote to fast fashion because our products stand the test of time and are a planet friendly versatile solution for virtually any life situation,” said Niclas Bornling, Houdini’s head of brand and D2C. One hundred percent of Houdini’s Fall 2022 fabrics are recycled, renewable, biodegradable and Bluesign certified. STOCKHOLM /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers not to embrace fast fashion. 100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified
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